![]() In fact, 42% of consumers think a logo can effectively communicate a brand’s personality. When you are able to do that, you are crafting a relationship with your audience. You create better connections: Animated logos, like the first point we made, can tell a story.You can even use these animated icons in out-of-home advertising such as billboards, which work to evoke more emotion from your audience compared to a simple static logo. It is more memorable: Animated logos give your brand more character and they work as a top-of-mind piece that helps users identify with you.You can also animate your existing static logo, which can give it more meaning. You’ll need to take into account factors such as what personality should it portray? What should it represent?With an animated logo, you are able to give it life and turn it into a story - something that can be hard to do with a static logo. It can tell a story: Creating a logo takes a lot of time and creativity.While not all brands have an animated version of their logo, it is worth considering and here’s why. A static version is always needed for platforms such as an app logo for mobile devices, or favicons on websites. In fact, most companies who have animated logos, also have a static version. ![]() There are many perks to using both static and animated logos. So, why not bring an animated version to the mix? Is an animated logo a good idea? On top of that, a brand logo is all about versatility because it is likely to be featured on brand collateral and campaigns. Also, it was said that 75% of consumers recognize brands by their logos. Animated logos are making big moves in the branding world and with good reason - it’s eye-catching and is more memorable because of the unique animation that is exclusive to the brand.
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